To put it simply, it depends…
Prices for a website can vary greatly depending on what you are after. If you want a very basic website, it is not going to cost a lot, but this sort of website is not going to really do much for you or your business. If not proficiently designed to resonate with you target customers, users may become frustrated with your website. A well-designed, lead generating website, that is attractive for users, easy to find, responsive and has greater functionality, is likely to cost somewhere between $3500 to $7000, depending on your own individual requirements.
Let’s take a look at some of the different methods available and the costs involved in developing a website.
What about DIY Website Builders?
Using website builders such as Wix, Squarespace or Weebly, you can cheaply and easily make your own website for as little as $10-$30 a month. These sites automate the technical aspects of creating and managing a website, so all you have to do is drag and drop your elements in. Sound too good to be true? Well…it is. To tell you the truth, you are not going to get a great website for this price.
There are several disadvantages to using DIY website builders including poorer user experience, generic designs and the site not being Google friendly. According to SGD, 98% of amateurs attempting their own site fail in ever publishing that site on a domain. If you are serious about making a successful website, we don’t recommend using these DIY website builders. To better understand why you should avoid DIY website builders, have a read of our blog post.
Why WordPress Is Recommended
WordPress is the most popular website builder and is currently powering more than 28% of the web. The main advantage of using WordPress is that you can create almost any type of website, if you have the coding and design skills. You can start using WordPress for as little as nothing to $30 a month, however, there are several other costs that are associated with creating the website. Depending on your needs, your cost to start a WordPress website can range from $100 to $500 to $3000, to even as high as $30,000 or more. To better understand this, let’s break down some of the costs involved, including:
- Domain Name and Hosting
- SSL certificate
- Cost of running and updating the website
A domain name is your website’s address on the web, usually ending in .com, .net, or .org. A domain name can cost anywhere from $10-$100 a year. Similar to a physical shop, websites also need to be stored somewhere. Website hosting is basically where your website is stored so that it can serve people. You can host your website from $3.95/month from Bluehost or GoDaddy which are both officially recommended WordPress hosting providers.
While there are free and premium WordPress themes available, a custom designed theme will help to set your company apart and allow your brand to stand out (All Lethal websites are custom design – no templates here!). This is vital if you want your website to accurately reflect your company and entice your target audience. As each theme is built specifically for the individual client, the cost of the design and development can vary based on expertise and experience of the website developer. Obviously, high quality work will take more time and cost more, but if you are invested in creating a high-quality website, it is worth the investment. According to WP Beginner a typical custom WordPress theme for business or personal website theme could cost between $1,500 – $5,000. A custom WordPress theme with additional built-in features or companion plugins can cost anywhere between $6,000 – $10,000. If you have a complex enterprise level project, then is not uncommon for the prices to go above $30,000.
If you have an ecommerce site, you will also need an SSL certificate. This ensures that customer data such as credit card information and passwords are secure. An SSL certificate can cost around $10-$110 per month/year.
Cost of Running and Maintaining a Website
What makes up the cost of a website includes not only the superficial look but also its functioning underneath the initial appearance. There is not much point in having a website if your customers cannot find it. In addition to creating a website, you need to maintain and optimise it. This involves copywriting, content marketing and SEO. Depending on the agency, you can expect to pay an upfront setup cost between $1,000 and $3,000 for SEO, in addition to a monthly maintenance fee of approximately $200 to $500 per month.
In addition, it is integral that you have quality, enticing and relevant content for your website. This is why it is recommended that you get a professional copywriter who can write engaging and high-quality content. The cost of this varies depending on how many pages are required but can cost around $5 per 500 words to $500 for multiple pages of original written work.
Building a good website may seem like an expensive process. However, understanding the work involved, as well as the benefit of having a well-built, enticing and engaging website that suits your brand message, you can see why it is so important that you initially spend the extra cost. If you want to build a high-quality website, trust us, it is worth the investment. If you are interested in getting a well-designed, lead generating website up and running, be sure to contact the team at Lethal for more info!