Let’s face it, when it comes to hiring an SEO company, without proper research and asking the right questions, you run the risk of hiring a dodgy black hat SEO ‘specialist’.
So before we go any further, you’re probably wondering what ‘black hat SEO’ is – black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
When it comes to SEO, there is no ‘quick fix’, ‘over-night success’ and the last thing you want to be doing is investing in some dodgy SEO tactics that could do more harm than good!
Providing professional web design in Perth and beyond, I get asked all the time the same old question “can you get my business on page 1 of Google…“, now while I’ve had great success with a lot of clients and the results we achieve in search engines, guaranteeing you will be on page 1 of google is something I will never promise a client. I’ve even had random enquiries over the phone where they needed their site on page 1 of google by the end of the week (my first thought was… WTF..), and because I couldn’t guarantee this I would cop an ear full of abuse and then hung up on!
There was a clear message here, they just didn’t have a strong understanding of what Search Engine Optimisation is, and the process involved.
So I wanted to share this video with you from Google explaining how to choose a Search Engine Optimisation (SEO) agency.
The 11-minute video titled, How to Hire an SEO, was conducted by Maile Ohye, a tech lead at Google. The video breaks down precisely what a company should look for when engaging an SEO agency.
Ohye opens by busting the myth, “SEO is not black magic,” however she continues to say if an agency is promising you instantaneous, almost “magic” rankings, you should consider a different agency!
Her reasoning behind this is that SEO requires an ample amount of time for the campaign to take effect, and for businesses to truly notice the likely benefit.
“In most cases, SEO’s need four months to a year to help your business first implement improvements and then see the potential benefit,” explains Ohye.
It takes time and a lot of groundwork to analyse and implement what is required, from compiling an audit to executing and optimising strategies. When aligned with the right agency, and given a realistic scope, businesses can achieve impressive and sustainable results through organic search.
So what did you think?
Do you have a better understanding of what your SEO company should be doing?
I would love to read your comments, stories of past experiences – feel free to leave a comment below!!
To your success!!